FAQ

Question 1

Why is SEO important for my business?

Accepted Answer

Google’s objective is to deliver the best answers to its users. A strong SEO strategy and an appealing website offers your company a chance of ranking for the relevant keywords that your prospective customers are searching for.

The higher your website ranks in the results, the more clicks and traffic your site will generate. This allows you to attract people who are actively searching for what you offer into your sales funnel.

It’s also important to consider that SEO is one of the only online marketing channels that can continue to be profitable long after your initial investment.

Question 2

How do we rank higher on Google?

Accepted Answer

There are multiple factors to take into account to achieve high rankings. The following are some of the core requirements.

1. A fast, responsive website without any underlying technical issues.
2. A user-friendly website that is easy to navigate.
3. High-quality, unique content that provides relevant answers to the people searching for your products or services.
4. Links from external websites. The more relevant to your industry these websites are the better.

Of course, this is a high-level overview. It’s worth noting that the skillset required to ensure the above is in place requires both a technical and creative background. That’s why a team of specialists working on dedicated elements of an SEO campaign can provide better results.

Question 3

How much does SEO cost?

Accepted Answer

In short, the cost of SEO can vary greatly. It will primarily depend on the market you’re targeting, your current positioning, the value of your product and how fast you want to make progress.

A small brochure website targeting a local market will generally be on the lower end of the scale. A large e-commerce website with a global target audience should plan for a bigger investment.

It’s also important to consider the importance of SEO as an ongoing strategy. Monthly plans allow a scalable approach that will pay much higher dividends in the long run.

Fill out the form on our contact page or below and we’ll organise a chat and give you an estimation of the typical fees required to run a campaign for your company.

Question 4

How long does SEO take?

Accepted Answer

The saying “It’s a marathon, not a sprint” is commonly used when referring to SEO. And due to the nature of how search engines function, this is usually the case.

Typical campaigns start to see a significant increase around the 6-month mark, but we very often see positive progress within 3+ months.

There are a few things that can influence this. If your website has multiple errors and isn’t technically sound, then fixing these can take time and mean positive results can take longer to see.

SEO adoption has grown as companies have realised the importance of it. If there are websites in your sector that have heavily invested in SEO, this means that competition is a factor. Overtaking established websites provides a greater challenge.

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